Our history
Our family has been growing lavender for four generations: first conventionally, then organically since 2002.
Growing lavender and lavandin is our trade and our family story. As organic pioneers on the Valensole plateau, we are recognised for the quality of our work.
In 2017, over a family meal, an idea took root: selling our products directly. Until then, our entire harvest went to wholesalers and farming cooperatives.
Carried by this momentum, I, Samuel, great-grandson of the first lavender grower on the Valensole plateau, decided to devote myself to it full time. My father kept the farming side, so each of us has room to grow our part of the business.
Of lavender and people
Know-how handed down from generation to generation since 1932.
Arriving from Mirabeau
Marceau Magnan leaves Mirabeau for the Valensole plateau, where he marries Rose Guoin, from one of the village’s oldest families. He bets on lavender, just as the perfumers of Grasse begin to ask for it.
The Resistance years
Like many families in the Basses-Alpes, the Magnans join the Resistance. On 16 June 1944, Marceau, aged 40, and his nephew Maxime, aged 27, are killed during a raid around the village.
Aimé takes over
Aimé, Marceau’s son, is only 7. The farm is run by a manager until he comes of age. He then takes it over, mechanises it, expands it and organises the distillation.
Going organic
Damien Berenger, Aimé’s son-in-law, converts the whole farm to organic agriculture. A choice made out of conviction, nearly twenty years ahead of the trend.
Selling direct
Samuel, Damien’s son, decides to share the family’s lavender directly with the public. A new generation, the same craft.
Our stores
We started by building a small temporary hut in the middle of our fields, at the entrance to the Valensole plateau, to show you our products.
Encouraged by your enthusiasm, we threw ourselves into direct sales: first a bigger hut, then in 2019 our shop in the heart of Valensole village, open from March to October. The hut only opens during the flowering season, from 1 June to 31 July. Our shops in Manosque and Forcalquier followed.
Alongside this, we developed a range of natural cosmetics, custom-made with our own essential oil. In the same eco-friendly spirit, the range is 100% natural, made in France, and based on olive and sunflower oils.
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Lavandin essential oil 125 to 500 ml
Price range: 13,50 € through 29,90 € Select options This product has multiple variants. The options may be chosen on the product page -
Lavender essential oils 10 to 50 ml dropper
Price range: 7,00 € through 22,00 € Select options This product has multiple variants. The options may be chosen on the product page
Today, we still farm organically and traditionally. Thanks to you, we now sell most of our harvest directly. This gives our work its true value, and you pay a fair price, with no middlemen. We will be happy to welcome you in Valensole, in our village shop or in our hut among the fields during the flowering season. A truly special moment.
Follow us
Find us at @lavandebioberenger: behind the scenes at the farm, harvest time, new products and tips on using them.
